During my time at Northern Michigan University, I worked on a comprehensive mock campaign for a fictional minor league baseball team. This project blended strategic marketing with creative development and community engagement. Our team conducted in-depth demographic research and market analysis to ensure the team brand aligned with the values and identity of the local community. We created a full suite of brand assets including logos, mascot concepts, and merchandise mockups. The campaign also involved planning local outreach events to boost community involvement and fan loyalty, as well as budgeting discussions to support our promotional strategies. The final deliverables were compiled into a detailed creative brief that showcased our ability to bring a cohesive, community-centered sports brand to life.